What it costs

Your number first. Then a conversation.

Almost nobody can tell whether a price is high or low until they know what the problem costs them. So this page does the half that can be done on a page: you work out the leak, on your own figures. What it costs to close it is set against that, with you.

A price only means something next to the thing it is meant to fix. So start with the thing: what the missed calls and the slow replies are costing you, in your numbers — and keep that figure whether you ever speak to us or not.

How this page works
Start here

What the gaps are costing you.

Three figures you already know. If you worked these out on the home page they are already filled in below — change anything and everything under it moves with it.

$
What's slipping past
—/month
Enter your numbers to see the leak.

Nothing here is sent anywhere — it is worked out in your browser, and it is gone when you close the tab. Whatever number comes out is yours to keep, whether you ever speak to us or not.

The size of it

A year of it, on your figures.

The same three numbers, carried across twelve months — because a job missed on a Tuesday is easy to shrug off, and a year of them is not.

What you are losing — a year
—
on the numbers you entered above
Every month
—
the same leak, a month at a time
Jobs a year
—
asked for, and gone somewhere else

We have not measured anything yet. Put your three figures in above and this fills itself in — with your arithmetic, not a number we picked for you.

This is the size of the problem, not a promise. It is not a claim about how much of that we get back — nobody can promise that before they have heard your calls, and a number invented here would be exactly the kind of figure this page exists to avoid. What we do promise is that we measure it with you at thirty days and tell you plainly what happened.

How it is priced

Against that number. Not off a list.

The published price lives on the first-hundred page, beside what it buys. What a BUILD covers is still set for your business, against what the gaps are costing you — and you have it in writing before you agree to anything.

Two parts, both fixed

A build fee once, and a monthly fee to run it. No tiers, no per-head maths, nothing that reprices itself when someone repackages a plan. Both are agreed up front, in writing.

Set against your leak

A one-van shop losing four jobs a month and a six-tech firm losing forty are not buying the same thing, so they are not quoted the same thing. If closing your gaps does not clearly pay for itself, we say so on the call.

What the build covers

Standing your front office up around how you already work — your services, your prices, your voice — and wiring it to the tools you already keep.

What the monthly covers

Keeping it answering, chasing and sending, plus the monitoring and the adjustments. Improvements are included rather than sold back to you as an upgrade.

The fee is fixed. It does not move with your revenue, it is not a cut of anything, and a good month does not cost you more than a quiet one. What changes month to month is what it is worth to you — which is why the conversation starts with your figure above, and not with ours.

The shape of it

What you are paying for, and what you are not.

The two questions behind every conversation about price, answered in the order people actually ask them.

What you are not paying for
A licence per head, so you ration logins
Modules you never open, bundled into a tier
A number that moves when the product is repackaged
A bill that grows quietly as you do
Setup billed by the hour, so speed costs you
What you are paying for
Your crew is never the thing you economise on
The exits you actually have, scoped in the audit
A fee agreed against a figure you worked out
One fixed fee, the same in a busy month and a quiet one
One build fee — getting faster is our problem

We take the build fee up front so we are on the hook to have it working before you are paying us to run it. That is the whole reason it sits where it does.

Straight answers

The questions you'd actually ask.

Why is the price not on this page?

It sits on the first-hundred page, in plain sight — setup and monthly. This page does the other half: what the gaps are costing YOU, on your own figures, which is the number a price only means something next to. The exact scope of your build is agreed in writing before you agree to anything.

So how do I find out what it would cost me?

Thirty minutes with the founder, free. We go through your real month — the calls that rang out, the quotes that went quiet — and you leave with what the gaps are costing you and a fixed figure for closing them. If the two do not make sense next to each other, we will be the ones to say so.

Where does the number above come from?

From you. It is the three figures you typed multiplied out over twelve months, worked out in your browser and sent nowhere. We do not have a stock figure for "a business like yours" and would not put one on this page if we did.

What if the leak turns out to be small?

Then we say so, plainly, on the call. If closing the gaps does not clearly pay for itself we would rather tell you now — that is a cheaper outcome for us than an unhappy customer in month four, and you still keep the figure.

Does the fee go up if I have a good month?

No. It is fixed: a build fee once and a monthly fee to run it. It does not follow your revenue in either direction, so a strong quarter costs you exactly what a quiet one does.

Do I have to buy the whole thing?

No, and we would usually talk you out of it. One workflow, one metric, thirty days. Expanding only makes sense once that one has clearly paid.

What if I want to leave?

You take your data with you — customers, jobs, history, records — exported in a normal format. We are not selling you the software; we run it for you. There is no version of this where leaving costs you your customer list.

Bring us your missed calls.

The calculator uses three figures you already know. What it costs is set against that number, in writing, before you agree to anything.

Work out your number

A real front office you can click through, loaded with practice data. No signup, no card.